Ultra Sheen

ReGo Trading is a wholesale distributor of Ultra Sheen hair products.

Company History

The Ultra Sheen Story. In 1954, George Johnson borrowed $250 from a bank and another $250 from a friend and launched his own company, Johnson Products – the first hair care brand developed specifically for African American hair. The company’s first product was Ultra Wave, a hair relaxer for men. In 1957,was introduced as a hair relaxer for women. During the next quarter century, more product lines were introduced like Afro Sheen, and the most recognizable Johnson Products brand of all. In 1981, the company introduced Gentle Treatment, the first no-lye conditioning relaxer on the market. And in 1989, Gentle Treatment expanded by adding a formula designed specifically for gray hair.

As a result of the enormous success and continuing growth of the company, in 1971 Johnson Products became the first minority-run business listed on the New York Stock Exchange. In 2003, Johnson Products became a part of the Procter & Gamble family. The long standing heritage and proven success through more than two decades of acquistions and mergers is a testament to the strength of Johnson Products’ brands.

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